Logifuture has partnered with Betika to launch Zoom, its round-the-clock virtual football product, in Kenya. The deal marks the game’s first appearance in the East African market and was built on Sportradar’s OneFeed data infrastructure. For Betika, Kenya’s dominant betting operator, the move adds an always-on product to a sportsbook that already leads the local field. The rollout was fast.
What the Betika Deal Means for Kenya’s Betting Market
The partnership pairs a content supplier scaling aggressively across Africa with the operator that arguably defines the Kenyan market. Below are the strategic points that matter for operators and observers watching the region.
- Volume at scale: Zoom generates more than 130,000 virtual football events each month across major leagues, giving Betika betting inventory that never goes dark.
- Operators running Zoom have reported up to a 30% lift in sportsbook turnover, according to Logifuture, a figure that frames the product as additive rather than cannibalistic.
- Single-slip integration: Customers can combine virtual and live football selections on one betting slip, blurring the line between simulated and real-event wagering.
- African foothold: The deal extends Logifuture’s expansion strategy on the continent, with more tournaments and sports promised through 2026.
- Speed of integration matters here. The product went live quickly, powered by Sportradar’s OneFeed.
How Zoom Fills the Gaps Between Live Fixtures
Zoom runs on RNG-based simulations and match modelling designed to mimic real football. When the live calendar empties out, the product keeps the sportsbook active with simulated fixtures across recognisable league formats. That continuity is the commercial logic: betting demand does not pause for a fixture break, and operators lose turnover every hour their markets sit idle.
The plain version of that idea is simple. A bettor who wants to place a wager at 3am, when no major league is playing, now has somewhere to go.
The single-slip feature is where the design gets interesting. By letting punters mix virtual and live selections, Betika narrows the psychological gap between the two product types. A customer who came for the Premier League stays for the simulated match that follows. Whether that integration changes how regulators view virtual products (a distinction supervisors across Africa have been slow to formalise) is a question the market has not yet answered.
Logifuture’s African Push Gathers Pace
Betika is not a standalone win. Logifuture has been scaling Zoom through 2026, having integrated the product onto the BetConstruct platform earlier in the year. That followed its OneFeed deal with Sportradar, struck at the close of 2025, which gave the supplier the data backbone for rapid deployments like this one.
The company has signalled interest in a possible US entry. But for now, the roadmap points to Africa, and the Betika agreement is the clearest evidence of that focus.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, called Betika “the benchmark operator in Kenya, and exactly the kind of partner we look to work with.” He added that the deal “represents an important milestone for us in Africa,” with the partnership set to grow “as we continue expanding our product roadmap with new tournaments and sports in 2026.”
Why Betika Wants an Always-On Product
For the operator, the calculation runs through engagement and retention. Peter Stagles, Group Chief Product Officer at Kenya’s market-leading betting operator Betika, framed the launch as part of a continuous product evolution rather than a one-off addition.
“The launch of Zoom strengthens our virtual sports portfolio with a premium always-on football experience that complements our core sportsbook offering, enhances player engagement, and gives our customers even more choice in how and when they play,” Stagles said. “As Kenya’s market leader, innovation remains central to how we maintain our edge, and this partnership with Logifuture reflects that commitment.”
The competitive subtext is hard to miss. Kenya’s betting sector is crowded, and a leader holds its position by widening the product gap before rivals can close it. Virtual football, available at any hour, is one way to do exactly that.
Zoom at a Glance
| Feature | Detail |
|---|---|
| Monthly events | More than 130,000 virtual football matches across major leagues |
| Technology | RNG-based simulations with realistic match modelling, powered by Sportradar’s OneFeed |
| Reported turnover uplift | Up to 30% increase in sportsbook turnover among operators using the product |
| Key differentiator | Combined virtual and live football selections on a single betting slip, a feature few competitors currently match in the region |
| Availability | 24/7, with betting markets active even when live sport is unavailable |
The Wider Read for Operators
The 30% turnover figure cited by Logifuture is the number worth watching. If it holds across the Kenyan rollout, it gives the rest of the market a template, and competitors a problem. Virtual products have long sat at the margins of operator strategy, treated as filler between live events. That framing looks increasingly outdated when the filler drives a third more turnover.
For Sportradar, the deal reinforces OneFeed as connective tissue between content suppliers and operators, the kind of infrastructure win that compounds quietly. And for Logifuture, the Kenyan launch is a proof point it can carry into the next conversation, whether that happens in Lagos, Accra, or eventually the United States.
Frequently Asked Questions
What is Zoom?
Zoom is Logifuture’s 24/7 virtual football product. It uses random number generation and match modelling to simulate more than 130,000 football events a month, allowing bets to be placed even when no live matches are scheduled.
How does Zoom integrate with Betika’s existing sportsbook?
Through Sportradar’s OneFeed, which powered a rapid rollout. Customers can also combine virtual and live football selections on a single betting slip, tying the two product types together rather than keeping them separate.
What turnover impact has Zoom shown?
Logifuture says operators using the product have reported up to a 30% rise in sportsbook turnover, indicating that virtual football adds to traditional betting volumes instead of replacing them.
Is Logifuture expanding beyond Kenya?
Yes. The company integrated Zoom with BetConstruct earlier in 2026 and has signalled interest in a future US move, though its current priority is African growth.
